Britney Spears is a very successful pop singer and more than once she has been the focus of the media attention. Nowadays Britney Spears has additional reasons to draw the attention of the media. ?Fantasy? is the name of her second perfume brand. It was launched in september of 2005 and has since then been very popular amongst women of different age groups.
Some say it has a ?sweet fruity smell to it? and others say that ?it is a magic love potion of sweet temptation that leaves a tantalizing trail of embracing sensuality?. Britney says it was created with all kinds of enchanting scents and flavours like lush red lychee, golden quince, sensual woods and exotic kiwi, even with a hint of cupcakes, white chocolate and jasmine.
The scent of the perfume seems quite sweet and still not too overpowering. Fans describe it as ?cotton candy?. Cotton Candy is a nice smell for young women and is not the kind of smell older women should wear.
Many women are attracted by the bottle ?Fantasy? comes in. It is a decorative pink bottle that has faux crystals all over it. Due to the decorative appeal of the bottle, long after the perfume is used up, the bottle can still be great for decoration.
Sales for this perfume have been good because compared to other fragrant perfumes Britney Spears ?Fantasy? is considered affordable. An additional reason might be that teenage boys can often afford to buy it as a gift for their girlfriends.
"Fantasy" was created by Jim Krivda. The new scent was released by a popular US cosmetics company, Elizabeth Arden. Since the day of launch the perfume has done extremely well as the tagline says "Everybody has one." The fragrance can be found online via a variety of websites and also in several different department stores. Britney Spears perfume is something that every ultimate Britney fan should have.
Saturday, October 4, 2008
Thursday, October 2, 2008
J.Lo to Launch a Second Perfume Scent
Glow with J.Lo is a $40-million-a-year hit at cosmetics counters, so the star is about to launch the new Still Jennifer Lopez, for older women.
By Stephen M. Silverman
Originally posted Wednesday July 23, 2003 01:00 PM EDT
Glow with J.Lo, the perfume from Jennifer Lopez and the Lancaster Group, which owns Coty Inc., has been a huge success since its launch last September. Now, the singer-actress is about to take another stab at sniffing the sweet smell of success, The New York Times reports. A second scent, Still Jennifer Lopez, is due to start being spritzed this fall and will be aimed at an older, 25-and-up age group, says the paper, noting that the launch could be an iffy prospect given the poor word of mouth greeting Lopez's upcoming movie "Gigli" and the saturation of press coverage of J.Lo and Ben Affleck -- and how the public might be tiring of the couple. "The easy way to view this is to witness what happened to Martha Stewart," design and brand strategist Kathy Feakins tells The Times, referring to how a celebrity's image can affect product sales. But the real challenge before Lopez and Lancaster is how to launch Still Jennifer Lopez without damaging the bottom line on Glow with J.Lo, which last year sold $40 million internationally. "The worst thing in the world would be to unplug Glow to introduce Still," says Lancaster marketing vice president Catherine Walsh. To sell Still, Lopez will appear in ads -- which will appear in PEOPLE, among other publications, The Times notes -- wearing a sophisticated gown. In those for Glow, she appeared nude behind glass.
By Stephen M. Silverman
Originally posted Wednesday July 23, 2003 01:00 PM EDT
Glow with J.Lo, the perfume from Jennifer Lopez and the Lancaster Group, which owns Coty Inc., has been a huge success since its launch last September. Now, the singer-actress is about to take another stab at sniffing the sweet smell of success, The New York Times reports. A second scent, Still Jennifer Lopez, is due to start being spritzed this fall and will be aimed at an older, 25-and-up age group, says the paper, noting that the launch could be an iffy prospect given the poor word of mouth greeting Lopez's upcoming movie "Gigli" and the saturation of press coverage of J.Lo and Ben Affleck -- and how the public might be tiring of the couple. "The easy way to view this is to witness what happened to Martha Stewart," design and brand strategist Kathy Feakins tells The Times, referring to how a celebrity's image can affect product sales. But the real challenge before Lopez and Lancaster is how to launch Still Jennifer Lopez without damaging the bottom line on Glow with J.Lo, which last year sold $40 million internationally. "The worst thing in the world would be to unplug Glow to introduce Still," says Lancaster marketing vice president Catherine Walsh. To sell Still, Lopez will appear in ads -- which will appear in PEOPLE, among other publications, The Times notes -- wearing a sophisticated gown. In those for Glow, she appeared nude behind glass.
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